The agreement requires the tobacco companies to contribute $300 million a year for five years to a newly created National Foundation for a public education program to reduce underage tobacco use and educate consumers about the causes and prevention of diseases associated with the use of tobacco products. The agreement prohibits any use of the National Foundation's public education funds to support ads that vilify the tobacco industry, any of its member companies, or any of its individual employees (and that type of anti-tobacco ads has been shown to be effective with young people). This public education effort would work best as a national overlay to parallel state-specific public education efforts that can target special state populations, operate free of the restrictions placed on ads funded by the national foundation, and otherwise more effectively address unique state characteristics and challenges The new national foundation will be operated by an eleven-person board, with two members appointed by the National Association of Attorneys General, two by the National Governors Association, two by the National Council on State Legislatures, and the remaining five appointed by the first six. Funding for the program will continue beyond the next five years so long as the companies then participating in the agreement control more than 99.05% of the U.S. market.
Back to Top Home Settlement Points: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]
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